George Mason University Assistant Director of Conferences and Marketing
The George Mason University Office of Housing and Residence Life (OHRL) invites applications for an Assistant Director of Conferences and Marketing position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.
The Assistant Director of Marketing and Conferences is a professional staff member responsible for overseeing the administration and management of conferences and the overall marketing plan for OHRL at Mason. The primary responsibilities include intern housing and conference housing, marketing and recruiting Mason residence halls as a potential venue for summer conferences and intern housing and related policy development. This position also oversees all marketing, social media, communication and related supervision for the department.
Tasks and Duties:
- Responsible for the recruitment of clients, development of promotional materials, and coordination of conference/intern services;
- Supervise the Coordinator for Summer Conferences and Events;
- Develop a marketing/sales strategy for the residence halls at Mason as a potential venue for summer conference, workshops, meetings, and retreats that meet the budgetary goals of the department;
- In collaboration with other university departments, develop a marketing/sales strategy for local businesses and other institutions of higher education for the recruitment of student intern housing that meet the budgetary goals of the department;
- Develop promotional brochures, audiovisual materials, video presentations, and other tools to recruit and contract with potential conference clients; and coordinate technical and design staffs to ensure that these materials are produced according to specifications; and
- Meet annual intern and conference goals for increased revenue.
Overseeing Summer Conferences:
- Oversee operations of Summer Conferences and Student Intern Housing, including, but not limited to: client billing, payment of vendor invoices, dispute resolution with clients and vendors, staffing and training;
- Determine fiscal requirements and prepare budgetary recommendations; and monitor, verify and reconcile expenditure of budgeted funds;
- Coordinate scheduling, planning, and implementation of conferences and special programs, including collaboration with Facilities Administration regarding upgrades/renovations to the residence halls;
- Review and develop the necessary policies and procedures for the implementation of the summer conferences and intern housing;
- Collaborate with related university offices in the successful operation of the Summer Conference and Intern Program;
- Develop and propose the rate structure for the Summer Program in conjunction with the department’s budget cycle; and
- Supervise and provide direction for Facility Staff, Housekeeping Staff, and Residence Life staff assigned to assist with the Summer Program.
Communications and Marketing:
- Develop promotional materials for internal and external constituents.
- Work collaboratively with other units within the Office of Housing and Residence Life to develop and implement communication strategies utilizing different mediums.
- Develop informational materials, including the residence hall viewbook and the residence hall student handbook;
- Coordinate ordering of publications that have been approved by unit heads;
- Establish and maintain a comprehensive social media presence, utilizing current and emerging platforms, to facilitate communication and community development within the residence halls;
- With the Coordinator of Summer Conferences and Events, oversee developing promotional brochures, audiovisual materials, video presentations, and other tools to recruit and contract with potential conference clients; coordinate technical and design staffs to ensure that these materials are produced according to specifications;
- Provide timely communication to members of the residence hall community in the event of an emergency at the direction of the Chief Housing Officer, or designee;
- Assist with the development and implementation of professional and student staff recruitment strategies, as needed;
- Stay current on communication trends and conduct assessment as needed to most effectively employ communication and marketing strategies; and
- Manage marketing material and other duties related to residence hall opening and closing.
Additional Work Tasks and Duties:
- Participates on university committees/projects;
- Attend residence hall events, town meetings and various department/committee meetings;
- Adhere to commonwealth and University guidelines regarding making purchases and financial transactions;
- Some weekend/evening hours are required; and
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Core competencies: communication, writing, project management, fiscal management, customer service principles and trends;
- Excellent oral and written communication skills with demonstrated success with customer service and satisfaction;
- Excellent organizational and interpersonal skills;
- Demonstrated project planning success;
- Demonstrated knowledge of different social media platforms and analytics;
- Must have knowledge and experience with Microsoft Office Software Package;
- Proven ability to manage time effectively;
- Ability to exercise independent judgment and initiative; and
- Ability to work collaboratively in a team-oriented environment.
Education or Training:
- Bachelor’s degree in marketing, hotel management, business or a related field; or an equivalent combination of education and experience;
- Communications, analytical, and organizational skills generally acquired through completion of a bachelor’s degree program.
Level and Type of Experience:
- Significant post-degree, full-time experience in marketing, public relations, special events planning, sales and promotions, student activities, or a related field, in order to acquire skills necessary to coordinate conference services for a university.
- Previous experience in housing conferences and housing assignments within a university housing system;
- One year experience as a supervisor;
- Knowledge and experience with Conference Programmer or other major assignment management system; and
- Knowledge and experience with marketing in a housing or higher education environment.