Job Title: Dir, Community Affairs – NCA
Location: DC/Union Center Plaza
Career Band: Band C
Job ID #: 9073
PURPOSE: The Company has a well established community relations program throughout the region. Under the direction of the CareFirst Board of Directors Mission Oversight Committee, the Company is committed to enhance and expand CareFirst’s profile in the community to support and expand its corporate image, brand awareness, and favorability. The role of the Director of Community Affairs NCA is to effectively lead all NCA community activities and ensure that CareFirst continues to be a leader through its corporate philanthropy program, based specifically in the NCA area. This position is responsible for directing the analysis and assessment of various outreach opportunities and spearheading the strategic planning of the various community relations campaigns including, but not limited to, charitable partnerships, community involvement, public relations activities, and liaison activities to increase the Company’s recognition among key stakeholders. This position will direct and assist in the design and implementation of innovative and diverse enhancements to the existing Community Relations portfolio of activities.
• Design and implement a strategy that will support the expanded profile of CareFirst in the Community while balancing the customer needs, the company’s financial requirements and the corporate strategic goals. Analyze, evaluate, quantify, and determine future opportunities for community investment and engagement.
• Provide leadership in cultivating an understanding and support of the company mission. Be a steady and reliable presence in the not for profit community, especially with respect to organizations related to health care access and quality. Work on community outreach to garner press attention in support of the company’s mission e.g. coordinate check presentation events, engage elected officials etc.
• Identify opportunities for work in the community to inform and influence public policy.
• Develop and implement a strategy for community investments in our service area. Help set the direction for CareFirst corporate giving opportunities in the DC area and expand the breadth of current programs.
• Serve as a lead executive to CareFirst and the DC communities. Maintain, enhance, and foster relationships with community partners.
• Pursue new partnership opportunities for CareFirst, specifically in the DC area.
• Position CareFirst as a leader in the DC Community and the leader on health care related causes and issues.
• Oversee community relationships with all sponsors, community activists, advocacy groups and key policy and decision makers.
• Build coalitions around our areas of focus and strategic interest to increase the impact of CareFirst’s investments.
Public Relations & Events:
• Manage and coordinate the evaluation and activation of not for profit event sponsorships.
• Work in concert with the external and internal media relations team to develop, coordinate and implement strategies and integrated communication campaigns to promote initiatives developed and/or supported by CareFirst in the DC regional area.
• Promote, publicize and position CareFirst brand, mission, initiatives, and accomplishments through the design and implementation of high level events with nonprofit organizations, business leaders, government and elected officials and the Company’s target audience in the DC area.
• Participate in cross-jurisdictional efforts that are the responsibility of Community Affairs, such as Strategic Planning, Associate Volunteerism, Communications (on-line and print), Board Placement of Corporate Executives, United Way Campaign, Corporate-wide fund raising events…
Required. Minimum of Bachelor’s degree, preferably in public health, business, marketing, communications or related area of study is required. Minimum of 6-8-years of experience in public relations, event planning, corporate giving or foundation, and strong project management skills, preferably in the National Capital Region. Proven ability to create, develop and implement a community relations program from start to finish. Ability to communicate and interact effectively with both internal and external audiences. Superior written and verbal communications with the ability to present and interact at the executive level in a professional and business-like manner. The ability to perform as a leader, think strategically, research and develop solutions, make decisions quickly and work well under pressure. Adept in use of computer and computer software.
Background, instinct and ability to identify industry, social and political trends. Ability to work effectively in a hierarchical corporate setting, negotiating appropriate levels of approval before implementing an action. Well-developed organizational, communication, and research skills across a diverse and complex organization in the midst of dramatic change. Ability to quickly and effectively analyze and synthesize complex Company-specific issues. Working knowledge of major corporate communication disciplines, including corporate giving, public relations, media relations and advertising. Ability to deliver well written and organized outreach plans and executive summaries. In-depth knowledge in working with and developing partnerships with non-profit organizations and motivating employee participation and volunteerism. Proven interpersonal, organizational and project management skills. Ability to work well independently and as a member of a team. Ability to research a topic and summarize key thoughts simply to all audiences. Sensitivity to diverse educational, cultural and socioeconomic backgrounds. Ability to act in both strategic and tactical modes, in support of the VP Community Affairs, Senior Vice President of Public Policy and Community Affairs, and executive staff. Some evening and weekend work required.
Advanced degree including Master’s in Public Health, Communications or Business is desirable. Existing relationships with community-based organizations and NCA-specific political environment are a definite advantage. Familiarity with MicroEdge GIFTS or similar grant management system very desirable. Ability to drive for frequent/routine travel between CareFirst offices in Canton and Union Center Plaza. Knowledge of the corporation and its subsidiaries with general knowledge about all aspects of the Company.
Must be able to effectively work in a fast paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.
Department: Program Support
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Actual salary will be based on relevant job experience and work history.
Please visit our website to apply: www.carefirst.com/careers
Please apply before: 9/30/2016
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Must be eligible to work in the U.S. without Sponsorship